Impact consulting · 2025
CSVC Impact Consulting Fellowship
My team helped Olney Theatre Center evaluate how its spaces and programs could support new revenue opportunities.
- 6
- consulting team members
- 29
- rentals reviewed
- 17
- final presentation pages
- Role
- Consulting fellow and team member
- Tools
- Market research · Data analysis · Presentation design
The challenge
What needed to change
Olney Theatre Center wanted to explore how its renovated spaces could generate additional revenue through rentals and educational programming while protecting its core mission of producing live theatre.
My contribution
Responsibilities
- Collected and organized competitor, venue-rental, education-program, and industry information.
- Reviewed internal event and program records with the team to identify usage patterns and gaps.
- Helped translate the analysis into pricing, marketing, and program recommendations.
- Co-presented the final recommendations to Olney Theatre Center leadership.
The system
Approach and decisions
- Compared venue capacities, pricing, rental frequency, and competitor offerings.
- Reviewed existing theatre spaces and programming constraints before proposing new uses.
- Separated rental opportunities from education-program recommendations.
- Sequenced immediate pricing work, pilot programs, and longer-term targeted marketing.
The result
Outcome
The team delivered data-backed rental and education recommendations, identified underused spaces and programming gaps, and provided an implementation sequence for pricing, pilot programs, school partnerships, and audience-specific marketing.
Attribution: This was a six-person Impact Consulting Fellowship team project supported by consultant advisors and Olney Theatre Center stakeholders.
Evidence